Barbara J. Callan

McGuire Partner and San Francisco’s #1 Real Estate Team
Photo of Barbara J. Callan


  • McGuire Partner, Top Agent Network

Barbara has Sold Close to $3 Billion Dollars
of San Francisco Real Estate

Barbara was Ranked San Francisco's #1 Realtor by The Wall Street Journal and Real Trends

McGuire Partner™

McGuire's #1 Agent Company-Wide for 10 Consecutive Years

McGuire’s #1 Team Company-Wide for 5 Consecutive Years

Satisfaction and Service

Barbara has sold close to $3 Billion Dollars of San Francisco real estate since 1986 and repeatedly has been ranked San Francisco’s #1 Realtor. Without reservation Barbara is one of the most influential women in the local business community. Barbara, a fourth generation San Franciscan and property owner, has over 31 years as a specialist in the marketing and selling of fine residential properties in all neighborhoods throughout San Francisco. Barbara credits her success to her high level of service and marketplace knowledge.  Her primary goal is client satisfaction and service.

She is often featured and quoted in many local and national publications such as the San Francisco Business Times, San Francisco Chronicle, San Francisco Examiner, Nob Hill Gazette, 7 x 7 Magazine, San Francisco Daily, The Wall Street Journal, Haute Living Magazine, California Home and Design, Lore Magazine, The Epoch Times, El Decor Magazine, Metropolitan Home Magazine and many others.   Barbara has written numerous articles on Real Estate in many of these publications.  She has often been asked to be a keynote speaker for many real estate related events such as The Luxury Marketing Council, the Women's Council of Realtors, the California Association of Realtors in Los Angeles, the San Francisco Design Center, Colleges and other organizations.  She has also been a guest panelist with Tom Durein from Marquis Jet and Kim Roberts from Baccarat. Barbara has also worked as a Relocation Specialist with Fortune 500 Companies throughout the globe. Her in-depth knowledge of all San Francisco neighborhoods allows Barbara to fulfill every clients dream.  Barbara’s clients include many high level CEO’s, celebrities, musicians, physicians, scientists, entrepreneurs, professional athletes, politicians, civic leaders, professors, accountants, attorneys, judges and business owners. Clients include Warren Buffett, Gordon and Ann Getty, former Giants’ Rich Aurilia, Lieutenant Governor of California Gavin Newsom, actress Jennifer Siebel Newsom, Pelosi Family and Fox News anchor Kimberly Guilfoyle.  Whatever the price range, Barbara’s clients always receive her premiere quality service and attention.


In 1986, Barbara began her Real Estate career with Grubb & Ellis in San Francisco with a strong background in marketing and negotiating skills. Barbara was a Top Producer and #1 Agent for this prestigious company. Barbara then joined McGuire Real Estate in 1993 and was consistently a Top Producer. She has been McGuire’s #1 Agent Company-Wide for ten consecutive years.

In 2016-2015 Barbara’s sales exceeded close to $200,000,000 and in 2007, Barbara was recognized by the San Francisco Association of Realtors Ranking Report as San Francisco's #1 Realtor. On 11/11/2006 Barbara was ranked San Francisco's #1 Realtor by the Wall Street Journal and Real Trends.

Barbara has consistently ranked among the top .01% of America's 1 million-plus real estate professionals.  The top 200 real estate professionals in the USA were announced at a press conference during the National Association of Realtors Convention in New Orleans, Louisiana. Barbara J. Callan, as an individual agent, was ranked #1 in San Francisco, was ranked #8 in the state of California and was ranked #22 in the United States of America.  Barbara was again recognized by the Wall Street Journal and Real Trends at a banquet in Orlando Florida and was again the recipient of this prestigious award, out of 1 million plus realtors in the United States, McGuire’s #1 Agent Barbara Callan was ranked #13 in the state of California and #30 in the United States of America On 06/04/2009 Barbara was Ranked San Francisco's #1 Realtor by The Wall Street Journal and Real Trends

Barbara was named the “Mastermind” as one of San Francisco’s Eight Power Players of San Francisco Real Estate in Haute Living Magazine.

Community Service

Barbara has served on numerous boards for different charities over the years. She has always been involved and is a consistent contributor to many philanthropic organizations.  Barbara's main charitable focus is raising funds for breast cancer research and particularly in support of The LINK FUND (Learning, Information, Networking and Knowledge), an organization started by her son Geoff and daughter-in law Hilary Newsom Callan. Their annual fund raiser Plumpjack/LINK Golf Classic sells out each year and raises millions of dollars. For information on the Golf Classic Annual event preview PlumpJack/LINK Golf Classic.

She is also very involved and active in the Cancer Prevention Institute of California

Barbara and her husband Bob who is on the Board of Directors of First Tee of San Francisco, is financially supportive. First Tee is a unique youth development program that uses the sport of golf to teach students life skills, values of integrity, honesty, self control and self reliance.  Students learn to apply these values and principles to all aspects of their life. This program offers young people who may not have this opportunity to better their lives through a junior golf program.  It offers college and high school scholarships to children who would not normally have the opportunity to attend high school or college.  It is also an opportunity for young people to experience camaraderie and life values through golf.  Barbara is very involved with EARN (Earned Assets Resource Network), a charity that raises funds to match the savings of many families in San Francisco, so they can break the cycle of poverty and launch a new cycle of prosperity on the path to homeownership, college and entrepreneurship.

Barbara is a Co-Founder of the American Paralysis Association, and was the founding President. Barbara enjoys volunteering her time to numerous charity projects.


Barbara and her husband are the proud parents of three grown children and four grandchildren. Barbara’s favorite leisure activity is to spend time with her husband, children, daughters-in law and amazing grandchildren. Barbara is a member of the Olympic Club in San Francisco and Silverado Golf and country club in Napa.  One of Barbara’s great joys is to work with her son and business partner Robert Callan Jr. Robert is one of San Francisco’s extraordinary realtors and it brings her great joy to talk to him and see him every day. Her clients also know that she is always available for them.

Professional Objective

Barbara prides herself on negotiating the best possible transaction for her buyers and sellers. Results count when you call on the leader in San Francisco Real Estate. Barbara has a great passion and joy for her work.  She looks forward to starting each day.  Her clients know that she is always available for them and provides the ultimate in service, professionalism and knowledge.

Telephone:  (415) 351-4688


Direct Fax: (415) 561-0469




Team work is intricate in Barbara and Robert's superior level of service to her clients.

Her son Robert Callan Jr. who started his real estate career in 2004 is Barbara's real estate business partner and one of San Francisco's most seasoned and successful realtors. On June 04, 2009, The Wall Street Journal and Real Trends named Robert R. Callan, Jr. San Francisco's #3 Realtor. In 2007, he was recognized for his success by McGuire Real Estate and named a McGuire Partner. Robert has been a Top Producer for McGuire Real Estate for 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009, 2008, 2007, 2006 and 2005.

Barbara and Robert also offer an outstanding Marketing and IT team, web designer, full time listing coordinator, comparative market analysis coordinator and escrow coordinator. Barbara and Robert's team is constantly upgrading the technical and support services to all of their clients.

Barbara's daughter Regina Callan is an interior designer in San Francisco and a developer who designs some of the most spectacular homes all over the City including Pacific Heights, Presidio Heights and the Marina District. Regina's most recent project was a 5,000 square foot premiere design showpiece home and selected as Elle Décor's 1st Showcase Home.


Barbara Callan specializes in the following neighborhoods in San Francisco:
Alamo Square • Anza Vista • Ashbury Heights • Balboa Park • Balboa Terrace • Bayview • Belden Place • Bernal Heights • Buena Vista • Castro • Cathedral Hill • Cayuga Terrace • China Basin • Chinatown • Civic Center • Clarendon Heights • Cole Valley • Corona Heights • Cow Hollow • Crocker-Amazon • Design District • Diamond Heights • Dogpatch • Dolores Heights • Duboce Triangle • Embarcadero • Eureka Valley • Excelsior • Fillmore • Financial District • Financial District South • Fisherman's Wharf • Forest Hill • Forest Knolls • Glen Park • Golden Gate Heights • Haight-Ashbury • Hayes Valley • Hunters Point • India Basin • Ingleside • Ingleside Terraces • Inner Sunset • Islais Creek • Jackson Square • Japantown • Jordan Park • Laguna Honda • Lake • Lakeside • Lakeshore • Laurel Heights • Little Hollywood • Little Russia • Little Saigon • Lone Mountain • Lower Haight • Lower Pacific Heights • Lower Nob Hill • Marina District • Merced Heights • Merced Manor • Midtown Terrace • Mid-Market • Miraloma Park • Mission Bay • Mission District • Mission Dolores • Mission Terrace • Monterey Heights • Mount Davidson • Nob Hill • Noe Valley • North Beach • North of Panhandle • Oceanview • Outer Mission • Pacific Heights • Parkmerced • Parkside • Parnassus • Polk Gulch • Portola • Portola Place • Potrero Hill • Presidio • Presidio Heights • Richmond District • Rincon Hill • Russian Hill • Saint Francis Wood • Sea Cliff • Sherwood Forest • Silver Terrace • Somisspo • South Beach • South of Market • South Park • Sunnydale • Sunnyside • Sunset District • Telegraph Hill • Tenderloin • Treasure Island • Twin Peaks • Union Square • University Mound • Upper Market • Visitacion Valley • Vista del Mar • West Portal • Western Addition • Westwood Highlands • Westwood Park • Yerba Buena

It has been my pleasure to have the opportunity to work with Barbara and with Robert Callan. I had such a positive experience working with them in 2007, that they were my obvious choice again in 2020. The Callans are courteous, respectful, and absolutely professional. The years of acquired experience shines through every step of the journey. When it comes to real estate, if you want the job done right— hire the Callans.

– Marcail McElhattan

We were excited to have Barbara and Robert represent us in the sale of our house in San Francisco and were consistently impressed with their work. From the moment we began working with them, we knew we were in good hands. We had to do considerable work to prepare our house for sale, had a number of complicated disclosures, and sold right as the COVID-19 pandemic was causing San Francisco to shelter in place. They guided us through numerous decisions about how to prepare our house for sale, worked closely with the stager, and helped us every step of the way through the final sale - and we were thrilled with the results! We greatly appreciate their professionalism, vast knowledge and experience, strong instincts, and care and compassion, and we are so thankful to them for all their help. We cannot recommend them more highly!

– Beth Feinberg & Gordon Kaupp

It was a pleasure working with Barbara Callan and Robert Callan. They provided us with outstanding service in the selling of our family property in Cow Hollow. From our initial meeting with them to the closing of escrow the information, marketing, communication and the attention to details they provided to us were outstanding.

– Donald and Lee Ellen Russell

Barbara and Robert were the perfect team for selling our father's flat in the Marina district. Their advice for selling the property was solid and their execution in closing the transaction was flawless.

– jeff fornaciari

Barbara and Robert provided outstanding representation while listing our Pacific Heights property. This was a somewhat complicated transaction and they were able to keep it on track and bring to a successful finish. We are grateful for their professional guidance.

– Victoria Kornblum

Barbara and Rob took on a difficult sale for us and did a top job. Great effort, sound advice, great marketing and saw it right through as you would expect. They lived up to their excellent reputation. It was great having them as our agents.

– Guy O. Kornblum

It was a pleasure to work with Barbara. I completely trusted her instincts on pricing and the process was extremely smooth. It was a swift, painless sale and I would highly recommend her.

– Elizabeth Devereux

My husband and I have worked with Barbara and Robert Callan on two real estate transactions in the last seven years. In both cases the Callans' professionalism, close attention to detail and service to clients exceeded all expectations. Their sage advice saved us from making a number of mistakes and proved that client welfare and success are the Callan's first priority. On our second transaction (selling our San Francisco condo), their wise guidance made the process effortless, timely and rewarding. The Callans work well together and uphold a high code of ethics, transparency and diplomacy in their negotiations with all individuals involved. They are extremely knowledgeable about their business and on top of the latest developments in the San Francisco market. In short, the Callans represent the very best in real estate. We would not hesitate to work with them again and are pleased to give them the highest recommendation possible. - Rue and John Ziegler


Barbara and Robert Callan are top real estate professionals. Our San Francisco condo was staged and sold within days, receiving 13 offers -all above asking price. They assisted us in a timely manner with moving out, fixing minor problems, and preparing the condo for sale. Everything went smoothly and we would repeat the experience in a heartbeat. You can't go wrong with McGuire and the Callans.

– John Ziegler

Robert sold us our SF condo in 2010, and he did such a terrific job we contacted him immediately when we decided to sell in 2017. He monitored the process with high professionalism every step of the way. We were greatly pleased with the result. McGuire is terrific and I can't recommend the Callan team more enthusiastically

– John Ziegler

Barbara is the reason my wife and I got our home. If it weren't for her hard work and understanding of SF real estate we would still be looking. We cannot be any happier with our experience and recommend that any couple looking to buy in SF work with Barbara!

– James Collins

Dear Barbara: This is a belated thanks for the terrific service you provided me in the sale of the two units on Broadway. You evaluated the situation well and provided much informative data in respect to comparables and other matters. Additionally, your communication and service during and after the sale were superb. My satisfaction score is 100%. Good luck to you.

– Warren E. Buffett

If you want top results, Barbara and Robert are the #1 Agents in San Francisco. They sold my place within a short period of time and helped me purchase a new home thereafter. They are highly recommended and work hard to full fill every Seller and Buyers dream as they did for me. I will always work with Barbara and Robert for all my real estate needs! Barbara's assistant David Ayerdi is the best! His professionalism, diligence and integrity are highly regarded!

– Honorable Mayor Gavin Newsom

Dear Barbara: In the words of Warren Buffett, "our satisfaction score is 100%! Thank you and your staff for your excellent work.

– Brian McDonald, Esq.

Thank you so much for all of your help closing the deal for 176-180A 6th Avenue. I know this deal only closed because of your determination, your attention to detail, and because of all the relationships you have built with other professionals. It was very reassuring to work with someone of your integrity-and because you kept telling me that you had a good feeling and that you thought it would all work out. I'm not sure if you believed it-but I was happy too! Thank You again!

– Martha Nicholson and Wen Shen

Dear Barbara, Robert and David, I know this is late but my life this summer has been quite a roller coaster. After getting the house sold, I've driven cross country to settle both girls on the East coast and then returned to find out my dog was dying of cancer. So please forgive my tardiness but I did want to thank all of you most sincerely for all of the absolutely wonderful work you did to get our house sold. I pinch myself when I hear all of the horror stories of other peoples problems getting rid of their houses and think of how lucky I was! But really, I think it's your skill more than luck that did it. Your commitment to excellence and follow through is second to none. Even though it was hard to sell my house emotionally, I couldn't ask for a better experience. It was a pleasure to work with all of you! Thanks for the gift basket. It was unnecessary but greatly enjoyed by many people!

– Barbara Ragan

Thanks again for your outstanding and thorough work selling our home of 26 years. It was a challenge to prepare the home for sale at top dollar. You and your amazing assistant David were there every step of the way, providing excellent referrals of workers who could assist us in completing unfinished home projects and staging the results. Whew - what a task but working together as a team produced excellent results. You and David are outstanding!

– Illana Bar-David

Hi Barbara and Robert, Just to echo Dave's sentiment in the previous email I want to let you both know that I am very pleased with the entire process in our work together. I found you both to be extremely professional and have the right mix of market insight and strategic positioning of our property to generate a very quick sale. If we had listened to the other competing agents our condo would not have even been listed yet. You both are rock stars in my eyes! Thanks again, Ed

– Ed ortiz and Dave McMullen

Mary Ann and I appreciated the diligence and attention you and Robert provided. We want to thank both of you for helping us find and purchase our new home. Your knowledge and professionalism were greatly appreciated!

– Michael and Mary Ann Kashiwagi

Hi Barbara and Robert, You two will always be the best. Thank for your sage advice and professionalism. And results! Looking forward to seeing you both soon. Best, Laurence and Rupsa

– Dr. Laurence and Dr. Rupsa Yee

On the behalf of the San Francisco Design Center, we would like to thank you very much for participating in Winter Market 2008: World View, as a panelist for the keynote presentation, In the Lap of Luxury. We received excellent feedback on the discussion-the audience was enthralled with the quality of its content. Thank you again for your contribution and involvement in the panel.

– Rhonda Hirata

Barbara and Robert, Teri, Jack and I just wanted to express our thanks to you and your team for your work over the past few months. It is pretty hard for us to believe how much life has changed over the short period of less than 3 months. We are very happy with our new house. It's quite a change for us but in such a positive way. We also love the neighborhood and the many new places to explore. We are also greatly relieved that the sale of our old home went so quickly and smoothly. We know we could not have done this without you guys. Your advice and guidance at all the key moments was frankly irreplaceable. You not only met our expectations, you exceeded them by a wide margin - we could not imagine a better outcome than this. I think your field is filled with too many people who are all show but no substance. Thankfully, you do not fit that norm! You are exceptional professionals and it was a pleasure working with you..

– Gerry, Teri, and Jack Murphy

Barbara, Now that our condo is sold, the money is in the bank and the dust has settled, we want to express our sincere appreciation for your help. You and your staff were exceptionally professional throughout the process and you made it happen. We have endured many real estate transactions and we can say without hesitation that you are the absolute best realtor we've ever worked with. Your intelligence, perseverance, attention to detail, creativity and pragmatic approach really set you apart. Anybody who doesn't hire you to sell their real estate is settling for an also-ran. Thank you again for doing such a great job for us.

– Mike and Barbara Oliver

Barbara & Robert, We want to “officially” thank you both for the excellent job you did in selling our condo. You professionally handled everything from the pricing and marketing to overcoming the various obstacles. You are both top real estate agents and have been a pleasure to work with. Best wishes, Bill and Catherine

– Bill and Catherine Mazer

You and Robert are the Best! It was a pleasure and significant load off our minds to have you representing the property for the Trust, dealing with the Tenants, and, your attention to detail, including handling all of the Inspections and repairs, painting, and the lovely staging. You did a wonderful, top notch job and we are all so grateful for your professionalism in all areas that ended in a timely, successful and uneventful closed sale. No surprise that you are #1 in S.F.--it is very well-deserved! Thank you so very much, Barbara & Robert. We will be in touch.

– David and Ceci Tognotti

Patience, macro and micro economic market knowledge, salesmanship, organization, perseverance, planning, forethought, efficiency, and execution are all hallmarks of Barbara Callan and her team’s style. Mediating issues, dealing with objections, and sound advice all led to a timely successful close of the sale of our house as planned. Who can ask for more?

– Sandy and Gwen Garrett

Barbara Callan and Robert Callan, Jr. are the best. They helped our family sell my parents’ house and were incredible in every aspect: planning, staging, marketing, pricing, and closing the deal. They understood the emotional aspects of selling the home in which we all grew up and were sensitive to that dynamic. They brought us multiple stagers to choose from and supervised the staging with an end result that was reasonably priced and beautiful beyond any of our expectations. They made the process of sale easy from start to finish. The thoughtfulness and expertise that they brought to pricing and marketing were very impressive. In a tough market, where many houses, including in our upper income neighborhood, do not sell quickly or have to reduce prices, we had three offers within a week of the first open house, all of them above asking price. Throughout our process, Barbara and Robert consistently demonstrated high integrity, helpful insights, and tremendous capability. These are the Realtors you want if you are selling a home.

– Kathleen Purcell

Dear Barbara and Robert: I wanted to thank, and compliment, both of you on the professionalism with which you handled the sale of my house. Even with benefit of 20/20 hindsight, there is absolutely nothing that I can think of that could have been improved upon from your market value analysis, to the quality of the promotional materials, to the way you kept me fully and completely apprised of developments. You managed to exceed even your well-deserved reputation for excellence.

– Raoul D. Kennedy

Barbara and Bob took on the sale of two units at one of the most challenging times in the market and got both sold within a week above our expected price. IT was truly an amazing effort.

– Laurence Pelosi

Dear Robert, As we are finally settling into our new life, I wanted to take an opportunity to reiterate our tremendous satisfaction with the service of McGuire Real Estate. In choosing to relocate from San Francisco earlier this year we turned to you to help us position and sell our home in a very challenging market. We'd appreciated your excellent service years earlier when we purchased the home but with the economic circumstances so different this year, we called on you to make something extraordinary happen in a very tight timeframe. Together with your mother Barbara you present a formidable team. We were immediately able to access your extensive network of stagers, inspectors, and gardeners to prepare the home for showing; your marketing people and photographers did an expert job. Everyone we worked with was timely and professional and charged very reasonable rates. Finally, were it not for your experience in good and bad markets, and your knowledge of San Francisco, I doubt we would have faired nearly as well as we did.

– Jeff Loustau

Dear Barbara and Robert, My brothers and I are extremely pleased to have listed our family home with you. The services we received went far beyond our expectations. The detail and thoroughness of your efforts was dramatic and helped with a very difficult transition. Your clear sense of the market, what prospective buyers would be seeking and how best to present the home were right on target. Facing the task of putting the home on the market for the first time in fifty years was a challenge. Your expertise, advice and clear objectives made the process seamless and efficient. We were particularly impressed with the vision you created for the house, the explicit attention to detail and the follow through in achieving your goals, which even went beyond the closing date. You both were always available and had strong, clear ideas and suggestions of how to handle the various dilemmas that arise in putting a home on the market. We also appreciate the follow through from David Ayerdi in your office. Together your team really helped get the house on the market and sold in an amazingly short time. We are grateful for your assistance in helping our family through a transition which resulted in a very positive outcome.

– Ethan M. Grumbach

Hi Barbara and Robert, Thank you so much for helping us find our new home. We found a home that we absolutely love, in record time and within a very competitive market, thanks to your expertise. We felt comfortable with all parts of the process, every step of the way. Your professionalism, communication and attention to detail is unlike any other. We truly appreciate your outstanding service and look forward to working with you again. We are truly grateful for all of your help and highly recommend you both.

– Victoria and Kelly Brazil

Thank you so much for your help. You two are so professional, prompt and polished. You made this process so seamless from a seller’s perspective. I can see why Dave McMullen recommended you. We will definitely keep you in mind for future referrals. The difference between you and our previous agent is night and day.

– Ben Bang and Megan MacLean

Working with Barbara was an absolute pleasure. With a limited amount of time to find a place to live, Barbara had numerous places lined up for us to see that fit our needs. Her professionalism, courtesy, and attention to detail is incomparable. She made our transition back to the Bay Area a smooth one.

– Rich Aurilia-San Francisco Giants-Infielder

Barbara Callan is simply the best real estate agent in the Bay Area. Her knowledge of the market is unsurpassed, her contacts with prospective buyers are exceptional, and her sense of how to market a property to realize the highest value is outstanding. She combines the finest in professional qualifications with a personality that is ever warm, gracious, and engaging. She has represented us as sellers and buyers and we have always been exceptionally pleased with the results. If you want to be represented by the best, call Barbara Callan at McGuire, and you'll get the best agent at the best real estate company in the Bay Area. We also think she has the best assistant anywhere!

– Robert and Patricia Donnally

Bill and I would like to thank you so much for finding our new wonderful home, and in handling all aspects of the transaction so professionally and efficiently. I look forward to referring anyone to you, and hope to work with you again in the future.

– Charles Puccinelli

Dear Barbara and staff, Michael and I can't thank you enough for the flawless service that you exuded in producing us with a wonderful buyer, (like pure magic) and selling our home in a matter of days. What could have been a stressful process, was indeed the exact opposite. It was such a rewarding, painless and worry free experience. Simply put, a true pleasure to do business with the top real estate agent in the city-In addition to your expertise in the field, your genuine kindness, warmth and integrity went way beyond measure. We are so appreciative and grateful to you and your assistant David. Many special thanks, we'll be sure to recommend your services to friends and associates. McGuire Realty continues to excel in the marketplace due to the hardworking professionals they have on board!! All the best, Dianne and Michael Yancey

– Michael and Dianne Yancey

This story about Barbara Callan is quite revealing. We wanted to sell our beautiful Sea Cliff home and interviewed six different real estate agents for the task every candidate a top performer from the largest firms in San Francisco. Barbara was selected hands down after thorough interviewing because of her impressive professionalism and sales knowledge, wise insight on how to make minor home improvements for big perceived value, and insight on how to perfectly price the property. Although there were numerous challenges in preparing the property for sale, and consumating the actual sale, none of which were attributed to Barbara, she was an incredible asset, advisor and team player to our family. Her very positive mindset was consistent throughtout the whole process. She eagerly volunteered to handle every single detail (and there were many), calling on her extensive network of very competent and delightful subcontractors. She made the entire process easy for us we just trusted her competentcy and advice. She's exceptional a real professional and a pleasure to work with. We think she's the best!

– Ted Hoffman-Alliance Ventures

As first time homebuyers, we needed an agent who would help us understand the process so we felt comfortable with our decision. But with our busy careers, we needed an agent who would make the process simple and not consume a lot of our time with unnecessary tasks. Barbara was the perfect combination of these things. She made everything clear and easy to understand, and helped us get the first condo we bid on in a very competitive market. We bought the place on terms we were comfortable with and we couldn't be happier with our choice! Laurence Pelosi Barbara and Bob took on the sale of two units at one of the most challenging times in the market and got both sold within a week above our expected price. It was truly an amazing effort.

– Joseph M. Alioto, Jr. and Erica Galos-Alioto

Barbara, We can not thank you enough for the amazing experience we had working with you! As first time home-buyers, you made this very daunting process easy, understandable, painless and extremely enjoyable. The way you guided us through every step was completely reassuring and put our minds at ease through out. And now because of your wonderful dedication to our family and your second to none knowledge of the real estate market we are living in our dream house! We had always heard you were the best, so I can't tell you what a joy it was to personally experience your flawless expertise. Your were understanding of our jitters and incredibly informative and honest especially when it came to our million and one questions. Having you spearhead the biggest financial investment and commitment we have ever made, certainly was a no brainer. It goes without saying that we will never work with any other real estate professional. That said, the many friends and family we have referred to you feel the exact same way. What can we say-you are the pro of pro's! Barbara, we thank you from the bottom of our hearts for finding the absolute perfect home for our family. We have never been happier! We love you!!! Lori & Peter Stern (and Bailey and Logan to!)

– Lori Puccinelli Stern and Peter Stern

I just want to say that it was a pleasure to work with you on the real estate transaction at my residence in San Francisco. Your attention to details, thoroughness, and highest standards makes you the quintessential best in class Real Estate Agent in my book. Anyone who knows me will tell you that I am uniquely qualified to state this. And I say this not only because I believe it to be true, but because I not only worked for one of your competitors (Coldwell Banker), but I also hold Broker's licenses in the states of California and Florida. In both states, I have had the benefit of seeing first hand a broad spectrum of working professionals in the industry. There isn't another agent in San Francisco who can hold a candle to you. You exceeded my expectations. I will forever be comparing other agents to you. It is for this reason that I plan to send San Francisco referral business to you.

– Sam Zaidins

Barbara knew and appreciated our needs and desires for a new home. The knowledge and professionalism of your firm always impresses me. But nothing has impressed me more than the poise, the taste, the class and the energy of Barbara Callan. McGuire should hold onto her, as she is a true treasure and delight.

– K.P.

I would strongly recommend Barbara to anyone who is thinking of buying or selling a home. Our transaction went smoothly from beginning to end. Barbara was great! I recommend her to all my friends-she is the best we know in real estate. Barbara offered excellent service and was a joy to work with.

– R.L.

Barbara Callan recently sold our house and assisted us in the purchase of another. Through experience we have learned that not all realtors and agents are equal. Barbara is a true professional and will go the extra mile for you. She did for us. She worked diligently on the sale of our house and was extremely knowledgeable in addition to being one of the hardest working realtors we have ever known. She knows the market as well as the real estate business and demonstrated her skills over and over. She was always accessible and stands heads above the average realtor. We highly recommend anyone using her services.

– Henry Lo / Jean Houston

Thank you for working your magic for us again the third time around! We had a wonderful experience with you and it couldn't have worked out any better. Thanks so much for all the hard work in finding just the right buyer for our home and managing a more than complex purchase on the new one. We will definitely look forward to working with you on the next one!

– Stephanie Loughran and Peter Yared

Barbara, your professional expertise involved in the sale of 182 Commonwealth Avenue-our family house far exceeded my expectations every step of the way. I truly appreciate all of your great quality work and effort.

– Hank Gates

In the overall scheme of things we spent $30,000 to put our house on the market and this got us $200,000-$300,000. What you say to people really has tremendous truth to it which is that the few thousand they spend they will get back many times over what they get for their selling price. You and your assistant David were really a tremendous resource for me in this vision that I had of how the house should look. Just a few compliments and thanks again!

– Shannon Gardner

We want to formally thank you for making our sale as painless as possible. With your knowledge of our market, your assessment of our houses and great timing we had a quick sale above asking price. We obviously made the right choice and thank you for making our first sales experience a good one.

– Judy and Bill Benedict

We asked Barbara for her suggestions a year before putting our house on the market. This gave us adequate time to have the house painted and the landscaping perfected. We followed her suggestions in every detail. We accepted a good, strong offer six days after the house was on the market. Barbara and her assistant David are extremely efficient and calm under pressure. Barbara knows the market and knows how to sell.

– Robin Raborn and John Lazlo

Barbara handled both the sale of our Marina house and the purchase of our house in Presidio Heights. We found Barbara to be extremely knowledgeable about the San Francisco market and very well organized. And, Barbara is well respected by her peers an attribute that was very helpful during contract negotiations with other brokers. We felt that our interests were well represented through the entire process and we would not hesitate using Barbara again in the future.

– Matthew and Michelle Righetti

When we decided to sell the home that I grew up in 50 years ago, I interviewed 3 top agents in SF of which Barbara was one. Her enthusiasm for her job and our property put her over the top as all three had similar credentials. Its difficult to follow an advisor's plan when property owners experience the sale of a home so infrequently and the stakes are so high. However, Barbara convinced us to prepare and stage the house, and although she priced it less than I expected, her plan brought us the highest price. The moral of this story is that it pays to hire the best expert that you can find whenever you're dealing with a transaction this large and we made the right choice.

– Michael Lee

Sean and I cannot thank you enough for all that you did to sell our home. Your professionalism and dedication are very obvious and we thank you and appreciate all your hard work. Thank you for the beautiful water color painting of 40 Bonita Street. We will treasure it always.

– Sean & Colleen McDonald

When it comes to selling your home, you need to have a professional who keeps your interests in mind. Barbara Callan was just the right person for the job, her business acumen and intimate knowledge of the neighborhood resulted in overbids and a quick close of escrow. Start to finish: an amazing twenty-four days! In conclusion, it is always a pleasure to work with a true professional.

– Mark and Rosemary Armenta

Brian and I enjoyed working with both of you. You are total professionals, brought great skills to the marketing and quick sale of the condo and are nice people to be around!

– Ellen Ambrose and Brian Billings

Ash and I very much appreciate the time and effort you gave to us as we searched for a home. We recently closed on a property back on St. Elmo Way, and with obvious endearments, feel very much like we have gone home. The property has fabulous potential and we are planning a full renovation before moving in. In the future, we do hope to work with you as we look for development projects in the St. Francis Wood area. We value greatly your professionalsim, knowledge, and integrity within the real estate industry, and certainly see the benefits that brings to the dynamics of a team effort.

– Susan and Ash

As a first-time home buyer, I had major fears and uncertainties about the whole real estate process. I couldn't have had a better agent than Barbara to totally allay those fears. She immediately grasped the type of place I was looking for, found it for me and was an integral part of each step of the process. I believe her advice during the offer phase was key to my offer being accepted. Her understanding and ability to make me feel comfortable made the whole home purchase experience a pleasure. I will not hesitate to recommend Barbara to anyone looking for the best realtor possible.

– Janet Mapes

Regardless of where you live or own property, Barbara Callan and her diligent assistant David where always there to keep you apprised. I live in southern California and was selling a condominium in San Francisco. I interviewed all the top agents in San Francisco. Without a doubt, I chose Barbara Callan. I chose her for her real estate knowledge, her dynamaic personality, her track record, her inhouse publishing capabilities, and her efficient and professional manner. Barbara sold my condominium at a great price with multiple offers and short escrow. We had our first showing of the apartment on June 6th and escrow closed on July 19. Thank you Barbara!

– Dianne Walling

I have had the pleasure of working with Barbara on four real estate transactions. I cannot imagine navigating the San Francisco real estate market without Barbara. Her professionalism, contacts, marketing skills, suggestions, and experience helped Nigel and I find our dream home in Jordan Park and sell our Lake Street area flat with multiple offers. Her assistant David provided exceptional service during every step of the process.

– Nigel Burns and Cheryl Cruver

Barbara is one exceptional real estate agent. She helped me find the place with all the specifications we discussed. She helped eliminate any headache that a buyer would otherwise had to go through. I highly recommend her services and will continue to seek her services in the future.

– Clayton K. Shum, RFC

Barbara's wise assessment of the market, expertise, cordiality and efficiency allowed me to sell my home quickly, for an excellent price (over asking), with no complications. It was a joy to work with her, and I would recommend her to anyone.

– Diana Richmond, Esq.

Barbara is very knowledgeable regarding the San Francisco real estate market. Her understanding of the entire buying process made both Stephanie and I very comfortable throughout transaction. We would definitely do business with Barbara Callan anytime. David and Barbara are a great team!

– Jon and Stephanie Lenzi

All your great marketing put this price over the top. You broke all records for the neighborhood. I can't tell you how happy we are. Thank You!

– Kathy Renner

Recently, Barbara listed, recommended staging and sold our home in the Diamond Heights area. She is an impeccable professional, who provided outstanding service to us. Both Barbara and her team illustrated our property handsomely on her website, which helped to market and expose it to potential buyers. We would definitely call on her to represent us on a future real estate transaction.

– Louie/Johnson

Barbara was wonderful to work with. We were shocked, having only met in the most cursory way at an open house, that she returned our call so quickly! She seemed to understand, instinctively that with three young children we prefrred to meet at the house. We really appreciated that! Also, during the buying process we encountered a few glitches; it was reassuring to have Barbara on our side. We felt her experience and professionalism really shined during both transactions. We would be happy to refer Barbara to our friends-as we are satisfied customers!

– Richard Chin and Christina Hyun

Barbara Callan did a phenomenal job on both the sale of our old home and the purchase of our new home. She was extremely professional, diligent, and knowledgeable throughout both transactions. Our home was sold for well above asking price, which we solely attribute to Barbara and her team's exemplary marketing efforts. We highly recommend Barbara and look forward to working with her again.

– Doug Hendrickson and Shyla Strange

Thank you so much in helping us getting our dream house in St. Francis Wood! Your knowledge of the market is unsurpassed and the services you provided are top notched. We are very impressed with the end results. You can bank on us calling you when we sell our house in the future.

– James and Linda Lam

Barbara was a wonderful realtor to work with. She was extremely professional yet reasonable in her approach. Her expertise and know-how shows from the moment you meet her. We have no doubt that her unique combination of skill and style made the sale of our house a complete success.

– Paul and Rachel Nadjarian

Dear Barbara: We would like to thank you for all the professional assistance you have given us particularly in helping us sell our property at 60 Santa Clara Avenue, San Francisco, California. Your expertise is highly appreciated. We will certainly contact you again when we need your assistance. Please do not hesitate if you would like us to be your References in the future.

– Victor and Victoria Vuong

Thanks again for all your help. You were always on top of everything and we very much appreciated that! Could you please thank your assistant, David, for me. He was always so cheerful and efficient. I can see he must be a pleasure to work with!

– John and Michele Armanino

Working with Barbara and her team to sell our home of twenty five years in St. Francis Wood and to buy a condominium in Pacific Heights exceeded all our expectations. Barbara has extraordinary market intelligence which she combines with her many years of experience and wisdom. From her initial assessment of our property, through the negotiation for our new home, she was one step ahead of everyone involved. We have never had a real estate transaction go so smoothly. Her sound and realistic appraisals of the values of both homes allowed us to get into contract and close the properties within 6 weeks in the worst real estate market in a decade. Barbara and her team have our highest endorsement.

– Mary and Hal Cranston

Barbara and David- THANK YOU so much for your help in getting our Dream House-so quick! We've moved in and settled down to a very nice Parkside life-Thank to you! We're very grateful for all your expertise. PS We couldn't agree with Warren Buffett more!

– Susan Cranston & Russell Hamilton

Barbara, thanks very much for your hard work in selling our home. I believe it was your knowledge of the industry and daily attention to details that brought the right price for the house, and the right house for the new owners. And, you achieved this in a very short period of time. The process was seamless, and, a pleasure.

– Dave Bisho


Recognizing Independent Women

The Fourth of July might be Independence Day for our country, but certain women in San Francisco embody that spirit every day, through their shining examples of dynamic, entrepreneurial and energetic leadership. Look no further than Barbara J. Callan, one of the city's top Realtors, and Margaret Mitchell, co-founder and CEO of the Epi Center MedSpa, whose independent streaks have led to amazing success in their chosen fields.

Both Callan and Mitchell have an innate ability to foster meaningful connections and a desire to help their fellow San Franciscans. Each of them recognizes that no achievement comes without dedication and determination, and that might just be the reason they have come to be known as two of the Bay Area's most important businesswomen.

Independence takes many forms, but perhaps the most admirable is the guts and bravery it takes to follow your dreams—and turn them into a reality.

Callan and Mitchell remind us that with fearlessless, and a lot of hard work, anything is possible.

Barbara J. Callan

Every time she drives over the hill on Divisadero Street, Barbara Callan sees something different. It’s always a beautiful panorama, but the magic behind the way the water meets the city, and the clouds dot the sky, is made up in part by the fact that it’s ever-changing and always spectacular. Perhaps that’s why Callan, San Francisco’s top Realtor, loves her job: Like the view, no two days are ever the same.

Callan began a career in real estate after raising her three children. She looked to expand her skills elsewhere, and quickly found success as a Realtor. Beginning at San Francisco’s distinguished Grubb & Ellis real estate firm, she rose to become Grubb & Ellis’s #1 Agent and ranked nationally. Then, in 1993, she moved to McGuire Real Estate, where she had consistently been McGuire’s #1 Realtor and #1 Team. Barbara was ranked San Francisco’s #1 Real Estate agent by the Wall Street Journal and Real Trends.

For Callan, success in real estate stems from her ability to make connections. She forms strong relationships with each of her clients, and builds meaningful relationships and networks with other Realtors. And, thanks to being a fourthgeneration San Franciscan, a title not many can boast, she’s connected to all the ins and outs of the city.

Callan has been in the real estate business for three decades now, and spent the last 14 years working as a team with her son and partner Robert Callan, Jr. at her side, which she considers a great joy.

Her passion for her career is driven by her love of helping people. Callan’s priorities lie in serving her clients, and being available whenever needed, whether that entails answering emails as late 11 at night or helping a client whose house she sold 20 years ago.

But Callan isn’t all work and no play. Despite her busy schedule and large list of both domestic and international clients, she always makes time to have fun with her husband, her #1 supporter, and to see her three children and her grandchildren, about whom she speaks with pride. She makes sure to attend all her grandchildren’s events, and she watches them develop new interests and improve at their sports and music. “I don’t want to miss a moment,” she says.

Photo by Anastasia Sierra | Sponsored Content: Independent Women Profile




Barbara Callan (The Mastermind)

Since the start of her career in 1986 with Grubb & Ellis in San Francisco, Barbara Callan has been a force to be reckoned with. At Grubb & Ellis, she was named Top Producer and No. 1 company-wide agent, consistently setting records. Since joining McGuire Real Estate in 1993, Callan has been one the company’s greatest assets and was ranked No. 1 by the Wall Street Journal in 2006 after posting a personal $112 million sales record.

Haute Living Where are you from? What attracted you to San Francisco?
Barbara Callan I am a native San Franciscan, fourth generation. Everything about San Francisco is attractive to me. I love the views, the variety in each neighborhood, and the diversity. It truly is an amazing and beautiful city, and is considered the heart of the state! It is also a great city to raise a family.

HL What attracted you to real estate?
BC I have always been attracted to architecture and the many styles of homes throughout the city. Real estate is in my blood. My dad was a broker and owned a successful real estate company when I was a child, and my sister Mary has been a very successful realtor in San Francisco for more than 30 years.

HL Who was your first mentor, and how did he/she influence you?
BC My first mentor was my dad. He was an amazing businessman and a person of great integrity. He instilled in all of his children and grandchildren the importance of honesty and of giving back to the community and helping others. He was a very giving person, had a great sense of humor, was very positive, and a person of strong faith.

HL You’ll never be found without your…
BC Multi-use Palm Treo, and of course my brilliant assistant David Ayerdi who has been with me more than eight years.

HL What were your yearly sales for 2007? Forecast for 2008?
BC Independently, I closed close to $130 million in San Francisco real estate in 2007 and was ranked No. 1 Realtor in San Francisco by the San Francisco Association of Realtors ranking report. I was ranked No. 8 in the state of California, and No. 22 in the United States by the Wall Street Journal and Real Trends. My forecast for 2008 is to sell more than $100 million of San Francisco real estate.

HL What is your most memorable deal?
BC All of my real estate transactions are memorable. Each one is different and unique as I have the opportunity to work with wonderful people. I have always had a great respect and admiration for Warren Buffett. I was very honored when he chose me to sell his properties in San Francisco. It was a very memorable experience for me.

HL Where do you live?
BC I have always lived in San Francisco and can’t imagine ever living anywhere else.

HL If money were no object, what property on the market would you recommend in the San Francisco area?
BC I currently have two of the most spectacular homes in San Francisco on the market. They are listed for $25 million and $27.5 million. Both are absolutely magnificent and offer deep roots in the history of San Francisco. They are both rare jewels, and truly the best of the best.

HL What is your formula for keeping your high-end and/or high profile clients happy?
BC I have great passion and joy for my work. I look forward to starting each day. My clients know I am always available for them. I provide the very best in service and marketplace knowledge.

HL Tell us one thing most people wouldn’t know about you.
BC They may not know that I was a second grade teacher before I started my family.

HL What is your proudest achievement?
BC My proudest achievements are raising (with my husband) three amazing human beings. My son Robert is one of San Francisco’s most seasoned and successful realtors, he is currently among the top 10 of all realtors in San Francisco and a partner at McGuire Real Estate; my son Geoff is an award winning filmmaker and actor whose successful production company recently produced several Super Bowl commercials; and my daughter Regina is a San Francisco real estate developer who designs some of the most spectacular homes all over the city.

HL Where would we find you on a Friday night?
BC Usually out for a quiet dinner with my husband. We have a very extended family in the city and we frequently attend family and charity events.

HL What are your favorite vacation destinations and/or leisure activities?BC My favorite leisure activity is to spend time with my husband, my children, daughters-in-law, and my amazing grandchildren! My favorite destination spots are Napa and Hawaii.

HL Your forecast for the San Francisco real estate market for 2008?
BC My forecast is very positive. There is always demand in this great city.

HL What are your personal goals for 2008?
BC It is very important to keep one’s life balanced in order to achieve success. My personal goal is to stay healthy, spiritually strong, and to continue to spend quality time with my family and friends. My clients also know that I am always there for them.

HL In your opinion, what makes San Francisco so special?
BC San Francisco is an international city, and everyone wants to live here. It is like an island surrounded by great beauty. We have the perfect climate all year and a perfectly designed and planned city. I have traveled extensively, and to me there is not another place in the world that offers the quality of life that this great city of ours has to offer.



May, 2008

Barbara Callan Million Dollar Home Seller

By Lee Hubbard
Special to The Examiner

When you talk about high-end home sales in San Francisco, Barbara Callan should be one of the first names that comes up.

Callan is a luxury-market Realtor and partner with McGuire Real Estate in San Francisco and she was recently named the cities top-producing real estate agent in 2007. She sold more than $126 million worth of residential estates in San Francisco.

"I am very proud to be on top of my field," said Callan. "It is a wonderful business and I work with seasoned professionals and the best in the businesses that have helped me in this area."

Callan got into the real estate business in 1986 after being a stay-at-home mom. The manager for Grubb and Ellis asked her to join the company.

"My children were grown and it was a wonderful opportunity to get into the real estate business," continued Callan. "I took advantage of this and have been at it every since."

Since she started, the San Francisco Real Estate business has gone through a transformation. Buyers for properties aren’t necessarily in your immediate area, but all around the world.

"When I was getting into the business, the market was very different," Callan said.

"Back then, I kept active working with a lot of buyers, having open houses and floor time. Now, with the use of technology, I am able to reach clients around the world within seconds. Technology allows me to reach clients in an efficient way and it also provides amazing marketing," she explained.

In 1993, Callan began to work with the McGuire Real Estate Group. In the last five years, from 2002 to today, she has been the top producer and the No. 1 company agent.

Not only is she the top Realtor in San Francisco, in 2006 she was recognized as eighth in California and 22nd in the United States, according to the National Association of Realtors, The Wall Street Journal and Real Trends.

"This makes me very proud, as I have a great regard for this profession," continued Callan.

She has sold houses to San Francisco Giant Rich Aurilla, Warren Buffet and San Francisco Mayor Gavin Newsom, among others. She says most of her sales today are referrals from previous clients. And while most of the nation is seeing a downturn in the economy, when it comes to home sales, San Francisco is a different world.

"There is a great demand in San Francisco, because we are such a small city and there is no place to really build, as there isn’t that much land," Callan said. "San Francisco is also an international city and everyone wants to live here, so that drives demand."

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